Strategic, creative, and pragmatic, Amanda is known for bringing ambitious ideas to life, whether the budget is lean or limitless. She excels at uniting teams around a vision, building trust with clients, and delivering polished, meaningful work that resonates. Her producing style blends rigor with irreverence, and she leads with a mindset that continues to turn first-time clients into long-time collaborators.
Amanda began her career in Los Angeles under the tutelage of legendary commercial director Bob Giraldi. IYKYK. Later, she led companies in LA and New York, working on everything from global brand campaigns to high profile music videos and award-winning short form content. She successfully drove rapid company growth, building global production pipelines and developing creative partnerships with major agencies and record labels.
In 2010, Amanda founded Spotzen, a nationally recognized commercial and content studio with a collaborative approach to production. Spotzen has delivered industry-recognized campaigns and series for clients including PBS, Ogilvy, GSD&M, Amazon, Dell, Tillamook, OrangeTheory, NHTSA, Ryder, LPGA, Barbasol, LemiShine, and Tree Top.
Working with Amanda is like adding a seasoned, unflappable ally to your crew, one who just happens to have 20+ years of experience, a deep bench of creative and production contacts, and a sixth sense for turning big ideas into well-oiled productions.
Amanda thrives in the space between big creative ambition and the practical realities of budget, timeline, and talent. She’ll meet you where you are, leading with clarity, humor, and sharp instincts.
She’s capable, flexible, and disarmingly personable; someone you’ll want on every project once you’ve worked together. Her calm confidence keeps teams focused and stress low, and she brings just the right balance of rigor and levity to make the process smooth and genuinely enjoyable.
At every stage, Amanda makes you look good. Working with clients to chart the best and clearest path forward, she excels at quickly assessing scope, aligning expectations, and building a just-right plan for any creative.
